Growth Lead

We are seeking a dynamic, creative, and results-oriented Growth Lead with a strong background in DeFi, Bitcoin Layer 2 technologies, and the Web3 ecosystem. Proficiency in both Chinese and English is essential for this role.

Responsibilities

Daily Tweets: Craft and post daily tweets to engage with the community and drive awareness.
PR and Announcements: Manage public relations efforts, including drafting and distributing press releases and announcements.
Campaign Collaboration: Collaborate with projects and partnerships to run joint marketing campaigns.
KOL and Community Relations: Reach out to Key Opinion Leaders (KOLs) and maintain good connections with them and the community.
Analyze and Adapt: Analyze marketing effectiveness using data insights and adapt strategies to optimize performance.
Content Creation: Write and produce content for blogs, announcements, press releases, and marketing materials.
Marketing Strategy: Develop and execute a marketing strategy tailored to the DeFi and Bitcoin Layer 2 communities.
Digital Campaigns: Lead and manage digital marketing campaigns across social media, email marketing, and content marketing channels.
Brand Identity: Establish and maintain a strong brand identity through all marketing channels.
Internal Collaboration: Work closely with other departments, such as product and community leads, to ensure cohesive messaging.

Requirements

Community Management: Experience in community management, with a focus on DeFi and Web3.
Digital Marketing: Proven track record in content creation, community engagement, and digital marketing.
Bilingual Skills: Strong writing and verbal communication skills in both Chinese and English.
Independent Worker: Ability to work independently and thrive in a fast-paced startup environment.
Blockchain Knowledge: Understanding of Bitcoin, blockchain and Dapp technology.

Why Join Us

Be part of a team on the frontier of DeFi and Bitcoin Layer 2.
Opportunity to shape the marketing strategy of a stablecoin protocol.
Work in a dynamic and collaborative environment.
Competitive salary and benefits package.